Saturday 23 November 2013

Q double page spread analysis

 The popular Q magazine tends to lean mainly towards the rock genre however in this double page spread it focuses on 'London dance-poppers', the Crystal fighters. Following briefly skimming both pages it is apparent that Q frequently uses humour and comical phrases in order to entertain the reader, insinuating that their target audience aren't necessarily sombre or serious. Even the headline - 'Basque in the glory' appears to be a play on words, the dynamic verb 'bask' has been replaced with 'basque'. In the top right hand image Q have even joked 'the lack of air con down there was taking it's toll', obviously commenting on the bands lack of clothing, this humorous approach is continued throughout the article as well If the double page spread was aimed specifically at teenagers slang and colloquialism would have been incorporated within the text, depicting that the targeted demographic is probably between 16 - 30. The colours in the rave photographs are highly juxtaposing yet Q have chosen to maintain their iconic red and black colour scheme rather than coordinating with the shades in the pictures. Most of the images have been captured with a medium eye level shot which makes you feel as though you are almost part of the audience when you look at them, creating an intimate and more personal atmosphere that underlines a connection between the reader and artist.

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