I feel as though this particular double page spread challenges the stereotypical appearance of a dance music magazine, it is very plain in terms of colour variety and even the limited use of photographs. The image that has been selected has been created with high key contrasting lighting that casts prominent shadows over the subjects face, then it has been mirrored over the opposite page. This gives the double page spread a surreal and mysterious look which is exaggerated when combined with the unusual font stating 'Pure Logic'. The design once again sets itself apart from other double page spreads belonging to the dance genre because of the text being split in to 4 columns, although there is an equal division between the proportions of text and image. The text is broken up frequently through paragraphing and subheadings in order to keep the reader interested as there is a large amount. For this magazine the mode of address is fairly flexible when it comes to the demographic and psychographic of the target audience due to a formal register and tone within the language. Since it is basically an account of Daniel Avery's career and achievements, the targeted reader would be anyone who takes a significant interest in the reader, the article also informs potential new fans. DJ magazine uses positive and uplifting language to entice the reader into pursuing the article - 'singing his praises' followed by 'soon everyone else will be too...', Daniel Avery is empowered and idolised.
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