Tuesday 12 November 2013

Mixmag double page spread analysis

It is clear at first glance that this double page spread belongs to a dance/techno music magazine due to the presence of a professional DJ set in the image. This also conforms to the conventional themes of technology that are existent within the contents page and front cover. The low angle shot displays the Martinez Brothers as powerful and successful which challenges stereotypes of young people/teenagers who can be sometimes be portrayed as lazy and demotivated, their DJ equipment dominates the shot highlighting its significance to the reader. Mixmag have clearly decided to use colloquial and informal language (for example 'gonna' instead of going to') in order to engage with a young audience - it is an indicator of the targeted demographic and addresses them successfully. The pairs cooperation and teamwork is emphasized through the repetition of the word 'brothers' and they are referred to as the 'Bronx duo'. The appearance of the double page spread depicts a summery vibe with a cool blue background and sunglasses which have connotations of hot weather. All together this exaggerates the feeling of a party atmosphere and immediately reminds the reader of festivals, a popular Summer tradition most likely with a sense of familiarity judging by the target group.

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