Monday 4 November 2013

Mixmag contents analysis

The top right hand image displaying a woman's chest and face appears to be set in a night club and dominates the contents page. Aspects of the photograph are depicted as provocative and I get the impression that the woman has been purposely slightly sexualised. This reveals Mixmag's consumers as a large percentage of males, sexualisation of woman within the magazine will most likely appeal to a male audience. This is combined with several euphemisms, sub line 'Wet dream: This must be underwater love' emphasises the readers attraction and interest. There seems to be a striking section highlighting fashion, this is conventional as dance/electronic genre magazines frequently promote the nightlife side of the lifestyle, also indicating that Mixmag is aimed equally at both genres. I think overall the contents page reinforces the stereotypical representations of young people mainly due to the fact that it is targeted at young adults so has to have a level of relatability. The idea that adolescents go out and spend a lot of time partying is definitely suggested throughout the layout.

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