Tuesday, 26 November 2013
NME double page spread analysis
The predominant photograph in NME's double page spread is presented in a way that occupies at least 2/3 of the entire article, implying that the appearance of the image is highly significant to the reader. The severe and vivid spot lights have connotations of fame and glamour yet when incorporated with this image portray a sense of seriousness regarding the bands career, overall it comes across as glossy and professional and this highlights the process of NME's branding/marketing. White Lies have been captured with the use of a loosely framed medium shot which illustrates to the audience that they are independent individuals however work as a team at the same time, each members space asserts their personal authority whilst the fact that the shot is eye level connects them to the reader. I am finding this to be fairly stereotypical for an alternative music magazine. The use of the colour purple in this double page spread adds a splash of brightness whilst suggesting connotations of wealth and royalty. The double page spread is highly simplistic yet effective, they have only used one image and a two column layout with a limited amount of text, many of the DPS's I have studied feature a large amount of text that is separated in to several columns and divided with sub headings. However this particular article doesn't require these techniques to sustain the readers interest as it is already effortless to read. The main theme of the White Lies interview is their progression within the music industry, made immediately evident through the title which references another popular alternative band - Kings of Leon. Also there are semantic fields in the language that underline this theme considerably, with ambitious noun phrases such as 'stadium success' and 'biggest band in the world'.
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