Although Kerrang revolves around a similar genre to Q it appears to be aimed at a younger, teenage audience. This is evident because of several factors - firstly the magazine cover is marketed to come across as rebellious and chaotic, therefore appealing to your stereotypical teenager. Paramore's Hayley Williams poses with what would be considered inappropriate body language which exaggerates the magazines shocking and outrageous image. Plus it is apparent that Kerrang is classed in the punk rock hybrid genre ('Pop-punk's brightest young rebels') rather than just rock. We know this because of the reputations of some of the artists that are featured, such as My Chemical Romance, Panic! at the Disco and Paramore. The image looks slightly desaturated and the cover maintains a persistent colour scheme consisting of different shades of brown, white and grey, this conforms to themes of darkness that can be perceived in the punk genre. One cover line asks rhetorically: 'What's your favourite rock star got to hide?', involving and maintaing the audiences concentration. The masthead looks as though it is supposed to be made up of smashed glass - vocally, 'Kerrang' almost creates a crashing sound. This use of onomatopoeia is effective as it has connotations of aggressiveness that match themes of rebellion in the genre. Iconic signs are shown in the bottom left hand corner in order to establish that the magazine includes free posters, underlining the obvious appeal to teenagers as they tend to have a lot of posters in their bedroom.
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